Lic. Silvio Garbarz head SER Consultores, a consultant agency specialized in hotels with a track record of over 25 years.

Our Consultant Agency provides integral consulting services to Owners, Investor Groups, Professionals, National and International Hotel Chains, NGO’s and Hospitality Industry Suppliers.

We’ve carried out many projects and obtained several satisfactions.
In Latin America, we have represented Sheraton´s Vistana de Orlando (Starwood), Club Sol del Este (Punta del Este), and participated as Consultants in the inspection and auditing for the awarding of the prestigious SLH label (Small Luxury Hotels of the World) to two hotels in Argentina and one in Cartagena de Indias (Colombia) in 2008 and 2009, respectively.

Our services
Some of our services include
• Market research
• Location analysis
• Representations
• Feasibility analyses
• Hotel appraisal
• Hotel assessment
• Investor analysis
• Training
• Selection of specialized staff
• Development of Hotels, Apart Hotels and Condos
• Development of Procedure Manuals and setting of quality

Our track record as hotel consultants allows us to understand the industry needs from a strategic, commercial and operative viewpoint.

When faced with complex challenges in any of the three abovementioned areas, they become manageable realities to work on using our knowledge and expertise in the hospitality industry.

Depending on each particular case, the objective is to set new projects into motion, increase profit and/or cut down costs, by improving the break-even point and positioning products and services in national and international markets.
In this way, we also address human resources and economic/ financial needs in particular.

We have done a lot during the many years working for the Hotel Industry.

Silvio G. Garbarz

Silvio Garbarz Professional background
Silvio gets a Business Management undergraduate degree in 1981 at the Universidad Argentina de la Empresa in Buenos Aires, Argentina.
• In 1990 he creates his company, Ser Consultores, specialized in
  Marketing and Hotels.
• In 1996 he buys shares from Hotel Ocean Village Resort, Pinamar,
  Argentina and is appointed Executive Director. During his three-
  year management, he achieves unthinkable turnover standards
  for a highly seasonal beach hotel.
• In 2000, Starwood buys Hotel Vistana (1500 villages), the only
  hotel listed in the NY stock exchange, at over u$a 800 M and
  Silvio is called upon to represent Sheraton Vistana in Argentina,
  Uruguay, Paraguay and Chile.
• Between 2002 and 2005 he runs the Operative and Financial
  reengineering of Hotel Club Sol del Este , Uruguay.
• He also represents Kingston Reef at the Crown Plaza, Orlando,

He led some of the following activities during the past years at Ser Consultores:
• Integral Consulting for Amerian, Hotel Chain. It possesses more
  than 10 Hotels in Argentina (2000 – 2009).
• Opening and Management Consulting for Valle Perdido Wine
  Resort, Patagonia, Argentina (2008). Member hotel of Small
  Luxury Hotels of the World (
• Management Consulting for Fueguino Hotel Patagónico, Ushuaia,   Patagonia Argentina (2007).
• Financial and Management Consulting in the acquisition of Hotel
  San Carlos Inn, Remodeling, Branding, Launching of the Spa,
  Opening of commercial offices in Buenos Aires. Hotel located in
  the city of Concordia, Entre Ríos, Argentina (2008 – 2009).
• Acquisition and Management Consulting for Château Blend
  (Luxury Boutique Hotel). Branding, naming, staffing, manuals,
  equipment and services, marketing, cross-selling, joint-ventures.
  The hotel is located in Buenos Aires, Argentina (2008 – 2009).
• Opening and Management Consulting for CasaSur Art Hotel,
  Buenos Aires, Argentina (2007-2008). First hotel in Buenos Aires
  to belong to the prestigious Small Luxury Hotels of the World
  ( chain.
• Management Consulting for Hotel Casino Emperador, Ecuador
  (2008- 2010).
• Management training for Hotel LLao- Llao, Bariloche-Argentina.
  Member hotel of Leading Hotels of the World.
• Integral Management and Consulting services for Club Cariló
  Playa partners. Cariló, Bs. As., Arg.
• Consulting services for Hotel Cartagena de Indias (Cartagena –
  Colombia) for being awarded the SLH label before its opening
  (July 2009). First hotel in Cartagena de Indias to belong to the
  prestigious Small Luxury Hotels of the World ( chain.
• Appraisal and Sales Consulting services for different hotels and
  projects (from 2003)
• Consulting on Hotel Procedures and Market Research, for Hotel
  Establishment for Investor Groups (from 1990)
• Consulting for the Appraisal and Acquisition of a Hotel in Panama
  at u$a 295 M (Dec. 2008)
• Integral Consulting for the Developers of Courtyard –Marriott,
  Burlington USA, (from 2007)
• Consulting services for the Analysis of Hotel Establishment for
  Developers of Aloft- Starwood, in Burlington , USA (March 2009).
• Opening and Management Consulting: Branding, naming, staffing,
  manuals, equipment and services, marketing, cross-selling, joint-
  ventures for Terramía Resort & Spa, Santa Cruz de la Sierra,
  Bolivia (2010).

SER comprises a team of senior and junior consultants, and a complete network of Argentine partner consulting agencies specialized in specific subjects.

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